Sun, Sand, Palm Trees and WuTang: Ad Industry Rocks Governors Island
From developing custom sponsorships such as a branded sand castle, cabanas and phone charging stations to working with sponsors and agents to secure talent, HoF produced an exclusive outdoor summer concert for over 2,000 digital advertising professionals.
The annual 212 NYC Beach Party rocked Governor’s Island like never before, bringing together Wu Tang Clan’s Ghostface Killah, Raekwon and RZA with DJ Cassidy on stage, not to mention the likes of DJ MOS, Jadakiss, LOX and emcee Kevin Jonas. “This is the biggest 212 NYC event ever,” Jonas said. “It’s the best of the New York advertising community under one roof.”
Make that tent, complete with giant sand sculptures, lush palm trees, outdoor beer garden and massive soundstage. Before history was made, guests boarded an exclusive ferry to their private island, networking with the industry’s best and brightest while enjoying free signature cocktails, gourmet eats and interactive games.
“That feeling never gets old,” Ghostface told us backstage before the show. “Being up on stage in front of a crowd wanting to hear our music is unreal.” The Staten Island native was in his prime, tearing up the stage for nearly an hour as the sweaty, cheering crowd got louder and louder. There may or may not have been champagne bottles popped to spray the singing front row…we told you there’d be free drinks.
Check out photos and videos from the event below. Email us at firstname.lastname@example.org to find out how we can create signature events for your organization.
Written by Julie Bensman
It Takes a Village – Vendor Roll Call:
Event Planning + Production: House of Flores
Venue: Governors Island Beach Club
Photography: Rebecca Emmanuelle Photography, Yanqi Chang Photography and 20th Fifteen Multimedia
VIP Catering: TomCookery
Talent: Entertainment Direct & CBS Radio
Talent A/V: Dale Pro Audio
Plasma + Social Wall A/V: Hit Explosions
In-house A/V: Anthem Audio
Staffing: HMG Plus
Cabana Rentals and Furniture: NYC Lounge Decor
Rentals: Pink Party Rental LTD
Photo Booth: Classic Photo Booth
Slow Motion Booth: Le Motion Photo Booth
Palm Trees: NYC Plant Rental
Cabana Pillows: LBV Designs