212 NYC’s Winter Gala Heats Things Up
From the looks of ladies dressed to the nines and dapper gentlemen toasting in their tuxes, you’d never know this group braved frigid wind chills to make it to one of advertising’s biggest events of the year: 212 NYC’s Third Annual Winter Gala. House of Flores planned and produced the event for 250 of the industry’s senior leadership. “You’ve got the entire who’s who of the New York City digital community here!” said one party guest. “This year’s Winter Gala takes the cake.”
Hosted by the legendary Larry King, the Tribeca Rooftop event was the place to be last Thursday, February 19. And make no mistake: The ad world’s biggest and brightest clean up quite nicely, as evidenced by the well-dressed crowd hitting the open bar. When the elevators reached the venue’s top floor, guests were greeted with branded glasses of champagne and gorgeous sweeping views of downtown Manhattan. Cocktail hour included signature drinks, passed canapes, elegant hors d’oeuvres buffets and Larry King holding down the step and repeat. King was in fine form, chatting intimately with party guests and telling jokes.
The main event kicked off with an introduction from Larry King, who, at 81, is still as sharp and self-deprecating as ever. The Brooklyn native was thrilled to be back in New York City, especially to be warm inside recognizing the evening’s honorees.
As the awards were presented, guests enjoyed a 3-course dinner at tables complete with branded place settings and centerpieces. As the last bits of dessert were devoured and encouraged guests to stay, drink and dance at the rooftop’s afterparty…which, of course, they did. This is advertising – no one needs to be told to have a good time.
Vendor Roll Call:
Event Planning + Production: House of Flores
Venue: TriBeca Rooftop
Paperie and Party Extras: Noirstyle Invites
Entertainment: Venus Ensemble (String Quartet), Power Posse (DJ)
Florals: Startbright Florals
Branded Rose Petal: Hetal Petal
Photography: Yanqi Chang Photography, Rebecca Emmanuelle Photography